In recent years, Harper’s Bazaar has regularly commissioned us to create advertorials in collaboration with the respective brands, sometimes including corresponding photo productions. The focus was always on delivering added entertainment value as well as an unconventional approach. Sometimes this meant a carefully planned studio production, other times a run-and-gun shoot — without knowing exactly what to expect. Like in the case of Chanel, where the company provided us with two models during the Chanel Lagerfeld show in Hamburg, giving us the freedom to improvise.