Over the course of our long-standing collaboration, we’ve had the opportunity to realize a variety of projects for Bauerfeind AG, working hand in hand with the in-house marketing team. We handled everything from app tutorials and image films to campaign content for print and digital. What mattered most was striking the right tone: positive, life-affirming, and at times playfully cheeky—always upbeat, approachable, and a clear step away from the usual clinical clichés. And most importantly: all stories featured real people genuinely affected.